Saturday, 10 January 2015

adidas Originals: What does it mean to be a Superstar?

What does it mean to be a superstar today? We’re starting 2015 with a bang as adidas Originals returns with the all-new Superstar shoes. Watch adidas ambassadors Pharrell Williams, David Beckham, Damian Lillard, and Rita Ora question what it really means to be a superstar in 2015 here.
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was
unambiguous. Today, the word has been corrupted to the point of confusion. So this year adidas
Originals sets out to question what it means to be a superstar.
 
For entertainer and creative, Pharrell Williams, the meaning is clear; “It’s not about the number of
views, likes or shares”. While world-renowned footballer David Beckham decrees; “It’s not about
trying to be the next big thing.”
“It’s not about having your name on a flag or a jersey”, echoes pro-basketball player Damian
Lillard, while singer-songwriter Rita Ora states: “It’s not about following in someone else’s
footsteps."

Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from
when they started out remain intact. Pharrell had a compelling need to create music. Beckham
just wanted to be the best footballer he could be. They weren’t chasing fame; fame was a byproduct
of their dedication and hard work.
 
Whether its 1969 or 2015 one thing is certain – there is no short cut to being a Superstar.
Watch the short film from adidas Originals, directed by Karim Huu Do, on what it means to be a
Superstar in 2015 here.
Share us your superstar story or experience with the hashtag superstar (#superstar). Thanks for dropping by cool kiddos and be your own superstar! 

14 comments:

  1. I love Adidas originals.. In fact I had the ones with the wings and the panda.. But they are very pricey!

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    1. I agree that is why I always stick to a more affordable pair and then buy like 2 pairs or more if the budget permits. :)

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  2. Adidas originals are just timeless designs and their superstar collections is just a great throwback to its legacy with established names endorsing it.

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    1. Yup, most especially when David make it to the list. He deserved the spot, right? Thanks for dropping by! :)

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  3. Ohh, their originals brings back memories - everyone loves them! <3

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  4. Adidias Superstar is something my husband would like. Would you know the available colors?

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    1. It actually comes in green, navy blue, red and black.:)

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  5. So many celebrities took part in this initiative, I love its concept and the black and white photography is so expressive!

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    1. Yup. It excites me to see the improved pairs. :)

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  6. Adidas is a very great brand, but why must they use celebrities when am here.

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  7. I still remember those shoes! I didn't know what it's called then though. But what's amazing is that style is familiar to a lot of people compared to the new ones being released every now and then :)

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  8. i never owned an adidas shoes in my life, before it's too expensive for a working student and now that i have two studying kids, it becomes a luxury.

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  9. As a kid, my parents prefer to buy me Adidas just because of the design and the price difference. Since then, I've been a fan.

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